The new product from Hpnotiq continues in the footsteps of its namesake brand as an innovative new concept lighting up the category. Now growing over 50%, Hpnotiq first launched in 2001 and was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. Made from exclusive Hpnotiq juice alongside premium Cognac from France, the HPNOTIQ Freeze Pop is a one-of-a-kind ready to drink treat that tastes like its frozen from the bottle.